BRAND – TERIYAKI MADNESS
CHALLENGE – To provide potential buyers with the confidence to pioneer their respective markets with the first Teriyaki Madness.
MORE INFO – Operating as a franchise since 2005, they were unable to award franchise agreements outside their local market in Las Vegas, NV for their first 11 years. Teriyaki Madness tried using a franchise consulting firm, which had a fee of over $100K. In the months following the agreement, they were still unable to award a franchise agreement, so they sought another option to help kick-start franchise growth.
TOTAL UNITS AWARDED – 209
FRANCHISE FEE REVENUE – $6.8 Million
DESIGN & MARKETING
To demonstrate the replication of the model in the local market, we focused on highlighting just how dedicated consumers are for the existing Teriyaki Madness in Vegas.
By capturing busy stores, long lines and interviewed both franchise owners and customers, we were able to create a solid foundation of which to build the new franchise marketing tools and collateral.
We built their franchise website and manage campaigns for portal advertising, social media, retargeting, geo-targeted e-blasts, SEO and a variety of other channels, so we continue to attract qualified franchise buyers.
To utilize every available lead and efficiently move only qualified candidates through the process we reviewed all franchise sales collateral and communications as the are an integral role in all aspects of the sales process, including lead identification and generation, developing client relationships and product strategy & presentation.
2018 Lead Management Budget $261,000
2018 Franchise Fee Revenue $2,121,900
We creating a steady and consistent referral stream from our consultant partners. Consultant networks are imperative to any brand’s expansion and we make sure our dedicated team applies the much needed time and energy to effectively communicate the brand’s story and continued growth.
We reinvented the “Education Process” to include an increase in franchise prospect touch-points, with specific improvements to the FDD review, validation and the Discovery Day.