We
Franchise Growth.
All plants need light, water, soil, and air to be healthy and grow.
Similar to a plant’s growth, healthy franchise cultivation requires each of our four groups, working toward the same goal: fast, sustainable, healthy franchise growth.
Content
& Design
In recent years, buyer behavior has shifted to favor brands who allow leads to make informed decisions about products and services through being exposed to authentic content.
We provide all our leads and prospects with beautifully designed content, which effectively answers all questions and makes a genuine emotional connection with potential buyers. This is typically the most overlooked component of most brands’ franchise development programs. When executed consistently, effective design and content can spark massive franchise sales growth.
Franchise Website
Pro Video/Photography
Digital/Print Ads/Materials
Franchise Reports
Prospect Presentations
In Store Flyers
E-Blasts
Email Campaigns
Franchise CRM Buildout
Direct Mail Kits
Social Media Ads
Retargeting Campaigns
Landing Pages
Franchise Lead
Generation
There are typically two major factors that impede a brand’s franchise growth; ineffective or inexperienced sales personnel, or outdated franchise lead generation & conversion strategies. Some rely solely on outbound strategies like portals or buying email lists. Others rely on franchise brokers. One of these strategies often results in fewer sales, and the other results in recruitment costs that are so high, they end up crippling young franchise brands.
We incorporate robust inbound & outbound marketing strategies, where quality content is fed to the correct channels to intercept qualified buyers to pull them towards the opportunity. From our websites to the hours of video we provide to franchise prospects, we believe in equally distributing our energies between franchise lead generation and lead conversion.
Generation
INBOUND
Video
Website
SEO
Blog
Social
Retargeting
OUTBOUND
Portals
PR
Brokers
Trade Shows
Advertising
PPC
CAPTURE
CRM
Landing Pages
Email Campaigns
REPORTING
Analytics
A/B Testing
ROI Metrics
Conversion
To ensure your Sales Experts focus only on qualified candidates, you’ll be assigned a Lead Qualifier to help sift through the many inquiries we receive. Their role is to respond immediately to new inquiries and provide them with enough info to get them excited about the concept while ensuring the candidates meet the initial qualification requirements.
EVERY RAINTREE LEAD RECEIVES
6 – 12 Phone Calls
6 – 12 Text Messages
12 Initial Emails
1 LinkedIn Connection
Brand
Management
We’re the point of contact for brands. We’re your franchise consultant liaison, responsible for a consistent stream of referrals from our portfolio of consultant partners. We practice clear and concise communication and expectations and are the drive behind making sure items are completed in order to propel the brand into accelerated growth.
Creating awareness within the consultant networks, we handle all communications and vital relationship building so franchise consultants understand the opportunity and feel confident in presenting our brands to their clients.
Broker Relations
Attending Broker Conferences
Social Media Awareness
Content Creation
Regular Brand Calls
Main Point of Contact for Brands
Reporting
Hosting Webinars
Direct Marketing to Brokers
Travel to Brands
Coordinate Brand Events
Franchise
Sales
Of course, there’s no point in generating a ton of qualified leads if you don’t have sets of very capable hands to guide them through to the finish line. Our franchise sales experts are experienced and highly skilled in the art of franchise recruitment and they have the track record to prove it. They understand the nuances of the franchise sales process and they know how to identify the prospects that are more likely to succeed as franchise owners.
With over 175 years of collective franchise sales experience, the Raintree franchise sales teams follow a proven franchise discovery process to help grow your brand all across the country.
Included in managing your franchise sales, we will cover you for:
| Sophisticated Development Data Reporting
| FDD Improvements
| Validation Management
| Discovery Day
| Agreement Signings
As a Raintree partner, you’ll have the most sophisticated franchise sales CRM and full transparent reporting module available.
Learn more about
+
Your new franchise
development team.
With almost 4,000 franchise brands vying for only 15,000 franchise buyers annually, competition for franchise sales has never been higher. Franchise brands comprised of franchise development teams of only 1 or 2 individuals are now being outworked by larger development teams with greater resources.
At Raintree, all our partners have development teams comprised of no fewer than 6 individuals, covering the four services outlined above. From design to sales, when you partner with us, you immediately gain a deep, experienced team of franchise sales professionals who are ready to help grow your brand, quickly and the right way.
DEVELOPMENT DIRECTOR
DEVELOPMENT MANAGER
LEAD MANAGER
BRAND MANAGER / CONSULTANT LIASON
DESIGNER
CONTENT CREATOR
Partner Suppliers
Over the past 5 years, we have been relentless in making sure we’ve identified the best suppliers, tools and lead generation channels available in the franchise industry. We then spent years using our volume buying power to ensure that our partner brands enjoy heavily discounted rates across the board. We take pride in passing on 100% of the volume savings directly to our brands.
