Content Marketing for Franchises With a Franchise Consultant
The power of the written word, content is king…
We’ve all heard how important content is for marketing. Now considered a necessity for strong marketing programs, content marketing can make or break your brand, especially when it comes to franchise sales.
Entrepreneurs looking to invest are embarking on a career change, and the decision they make will affect their entire future. The stakes are quite high in comparison to the average buyer. If you’re looking to connect with investors, you’ve got to be able to clearly state why they should stake their life on your brand.
The best way to do that? Content!
Raintree is a franchise consultant that develops a marketing strategy that covers everything from brand management to sales. One of the key processes in this strategy is content, and we’ve got a whole team dedicated to creating it.
There's content, and then there's GOOD content. Our Content Creator strives to ensure each brand's franchise marketing content falls into the latter category. Each piece of original content uses SEO best practices to get your story heard by those who need to hear it most.
Our Designer takes your franchise marketing materials to the next level with visually-stunning graphics and page design that reflects your brand's mission, values, and identity.
The Lead Manager oversees our Lead Generation team, coaching each representative on the key aspects of each partner brand's model, top selling points, and answers to common questions and objections that may arise.
Our Sales Qualifier ensures that only high-quality leads enter the next stage of the Franchise Education Process by assessing each candidate's eligibility via a confidential questionnaire and a scheduled phone interview.
Leading our Franchise Development division, the Sales Manager helps drive the number of qualifying franchise candidates into the pipeline as they navigate through the Education Process.
Brand Manager- Our Brand Managers build and foster strong professional relationships with franchise brokerage firms in order to keep Raintree partner brands top-of-mind when presenting new franchise opportunities to their clients.
Franchise Consultant Focus: Why Content is Important
Improves Brand Reputation
There are more than 4,000 franchise brands, and only 15,000 annual buyers. Ensuring your brand stands out from the competition comes down to building a strong reputation. Content helps you do just that, by providing informational resources to potential buyers. Brands that skimp on content are viewed as untrustworthy and unknowledgeable.
The more information you provide about your brand and your franchise, the better you are viewed in the eyes of an investor. An entrepreneur ready to write a check is more likely to go with the company that can prove their success in the industry.
Attracts More Leads
In the world of online platforms and digital marketing, search engine optimization (SEO) can make or break you. Content that has been optimized to attract the right audience will push you to the top of visibility, bringing in more clicks and leads.
Wins More Sales
More leads, a strong brand reputation, and a showcase of expertise all work together to bring you what you’re really after – more sales.
Though benefits of content are clearly exponential, many franchisors can’t keep up. Maybe you don’t have a writer on your team, or you can’t find the time to post on social media. We understand – running a franchise is a lot of work without the added stress of writing, designing and qualifying leads. But you don’t have to do it all alone!
Raintree – One of the Best Franchise Consulting Firms
If you’ve been searching for franchise consulting firms to help you with content marketing, Raintree is here to offer you that and more. In addition to content, our franchise development program covers:
- Brand Management
- Lead Generation
We view franchise sales as growth. With the right ingredients and attentive care, your brand can soar to the top. Our talented team brings in 175 years of collective experience and a variety of marketing talents. From content and design to sales, we got you covered.
Starting Growing Your Franchise Today
While content may be considered the king of marketing strategies, Raintree is the king of franchise consulting firms. Contact us today and we can grow together.
LET’S CULTIVATE SOME HEALTHY HYPERGROWTH
Our Team has an impeccable track record of partnering with strong Franchise brands to drastically improve franchise sales results. Let’s find out if we might be a great match together to build a faster-growing, healthier franchise brand.