BRAND –JAMBA JUICE
CHALLENGE –The goal of 20 new franchise agreements in 2018; essentially, a 400% increase in year-over-year franchise sales results.
MORE INFO – Coming into 2016, Jamba Juice had over 900 open locations, but could only sell 3 new franchise agreements that year. In 2017, Jamba only awarded 4 new franchise agreements. After two years of disappointing results, Jamba leadership realized they needed some serious help reenergizing their franchise growth program.
TOTAL UNITS AWARDED – 102
FRANCHISE FEE REVENUE – $2.6 Million
DESIGN & MARKETING
We had the challenge of first identifying what obstacles stood in the way of successful franchise recruitment, and then figuring out a strategy that would allow such as significant swing in results. Our new brand assets created a much better chance of emotionally engaging the user.
We then increased the content of the franchise site, increasing it from 4 pages to 12 pages of content, with a focus on brand storytelling. Finally, the site was SEO optimized and put through a User Experience (UX) test phase that ensures an increase in conversions.
We provided timely initial response to prospective leads, building rapport to develop positive relationships with prospective franchise owners. Accurate and consistent report marketing metrics were maintained to assist with coordination of franchise prospect visits and corporate management meetings. We managed all lead generation sources, including referrals from franchise owners, employees, and website leads.
Total Units Awarded 139
2018 Franchise Fee Revenue $4,390,000
Awareness for Jamba Juice was not a problem so handling all the communications and vital relationships building so consultants understand the opportunity and feel confident in presenting the brand to their clients was our focus.
Consultant networks are imperative to any brand’s expansion so we dedicated our team to effectively communicating the brand’s story and continued growth.
We utilized our reinvented Education Process to include an increase in franchise prospect touch-points, with specific improvements to the FDD review, validation and the Discovery Day.