Thank you for your interest in presenting Voodoo Brewery to your clients! As the Brand Manager, I work directly with consultants on a daily basis hosting education calls, answering questions, providing content and photos for ads, and whatever else you might need to be successful. Once you refer a client to Voodoo Brewery they will be working specifically with Development Director, Mike Edwards, through the education process. We look forward to working with you and ultimately closing deals together!
Lana Mazin | Director of Brand Development
The Voodoo Brewery Education Process
In an effort to be a great partner and communicate in real-time, any consultant who sends us a referral will receive automated emails as your client progresses through the above process as well as regular check-ins with the Development Director. We feel communication is key to working together and ultimately closing deals!
Once we receive your referral, we enter your client’s information into our CRM and park them at this stage. Within 15 minutes of adding them to the CRM, they will receive an email and a text message asking them to schedule a call with the Development Director. If they do not schedule a call at this point, we email and text them again 3 days later and then 8 days after that.
2. INITIAL CALL
Once an initial call is scheduled, individuals are moved into this stage. If you would like to be part of the initial call, we are happy to host you- just let the Development Director know as they are scheduling!
3. FDD REVIEW
After reviewing the business model, the Development Director will review our FDD with your client. Your client receives a link to our FDD and during the call, the Development Director walks them through the entire document and answers questions to make sure they feel comfortable.
4. VALIDATION CALLS
During validation calls, your client will have the opportunity to speak directly to current Voodoo Brewery Franchise Owners. This is a two-fold process; prospects get to ask questions about what it’s like to own and operate a Voodoo and current Owners get to learn a little about your client, and provide feedback on whether or not they feel they are a good fit.
5. DISCOVERY DAY
At Discovery Day, your client will meet the corporate team, tour a few Voodoo Brewery locations, and learn everything they need to know to make a decision for themselves and their families. By the end of the day, they should have a comprehensive view of the brand and our corporate team will be able to decide if they are a good fit for the system.
6. EXECUTIVE INTERVIEW
If all went well at Discovery Day, your client will be invited to a final interview with the Voodoo Brewery corporate team. This interview is just to confirm both parties would like to move forward and to discuss expectations for the future.
7. FRANCHISE AWARDED
Congratulations, it has been mutually decided this is a great fit for both parties! Thank you for referring us the perfect Voodoo Brewery partner. At this point, you should feel satisfied you just changed an entrepreneur’s life, and to thank you for your effort, we are happy to write you a commission check!
The Voodoo Brewery Development Team
These are the people you will be speaking with and hearing about as your client immerses themselves in the Voodoo Brewery education process. Our team works closely to ensure your client has all the necessary information they need to make the right decision for themselves and their families!
Jeff’s role is primarily described above and includes taking your client through the education process and being their main point of contact. Jeff will be your go-to for any specific questions on your client and the progress they are making.
Director of Brand Development
Lana’s primary focus is consultant education and support. If you have questions on Voodoo or want to learn the model more in-depth before referring a client Lana is happy to hop on an education call at any time!
Phil’s primary role is to ensure every candidate referred to Mike is qualified to enter the education process. We are looking for individuals with $150K in liquid capital, $350K in net worth, and who are ready to pull the trigger on a decision within 6 months.
Linton oversees the creation of all Voodoo related marketing materials. He works diligently with his team to provide your clients with Franchise Information Reports, Brand Overviews, and websites that accurately portray our value proposition and culture.
Bryn takes all our materials and makes them beautiful! From the website to the prospect presentation, Bryn has designed everything to convey the look and feel of Voodoo.
Alana’s focus is capturing the essence of Voodoo in our marketing materials and getting your client excited and interested to move forward with our education process.
Voodoo Brewery Sharable Videos
Give your clients a first-hand look at what it means to own a Voodoo franchise with these shareable videos.
Just find the SHARE icon in the top right above the video. From here you can easily share on social media, via email, or copy/paste the YouTube URL. It’s that easy!
Features to Highlight When Presenting Voodoo Brewery
A BREWERY WITHOUT BREWING
Let’s face it, no one can brew beer like us… But that’s ok! We don’t ask our Franchise Owners to brew anything at their locations. All beers are crafted by the Voodoo Brew Master at our central production facility and shipped directly to the doorstep of our franchised locations. Not only does this over simplicity and convenience, but it also lowers the initial investment and overhead. You don’t even want to know how much brewing equipment costs!
We offer investment lower than any other brewing franchise combined with exceptional profit margins. Across the system, our Average Gross Sales are $586,202 with our top location hitting $1,143,971!
Just like a European beer hall, at Voodoo customers order and pick up food and drinks at a counter. This model allows Owners to run a brewery with a lean staff of around six employees. As we all know, the fewer employees, the fewer headaches- and the increased ability for our Owners to maximize their ROI.
LOTS OF WAYS TO MAKE $$
While 60%- 70% of our sales come from alcohol (including well-curated, barrel-aged mixed drinks) Voodoo Brewery Owners sell much more than that! 25%-35% of our sales are food and 3%-5% are retail merchandise. We also sell non-alcoholic drinks including nitro coffee and nitro teas for guests who don’t wish to indulge. All our merch is specific to each location and we love the free marketing that comes from loyal customers wearing our gear.
Voodoo Brewery boasts a cult-like following around the world. While we do not have any international locations, we are present at top tier international beer festivals and are often asked to partake in collaborations with European companies. This recognition has led us to be considered a Top 50 Brewery which gives our Franchise Owners not only bragging rights but also credibility in the industry.
DIFFERENT IS COOL
At Voodoo, we strive to break the mold and embrace the non-traditional. So, while there are guidelines Franchise Owners must follow, we do encourage individuality. We encourage Owners to be creative in the decor of their space and their menu and incorporate local products whenever possible.
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