Thank you for your interest in presenting MOOYAH to your clients! As the Brand Manager, I work directly with consultants on a daily basis hosting education calls, answering questions, providing content and photos for ads, and whatever else you might need to be successful. Once you refer a client to MOOYAH they will be working specifically with our Development Director through the education process. We look forward to working with you and ultimately closing deals together!


Charlotte Wagner | Brand Manager

The MOOYAH Education Process

In an effort to be a great partner and communicate in real-time, any consultant who sends us a referral will receive automated emails as your client progresses through the above process as well as regular check-ins with our Development Director. We feel communication is key to working together and ultimately closing deals!


Once we receive your referral, we enter your client’s information into our CRM and park them at this stage. Within 15 minutes of adding them to the CRM, they will receive an email and a text message asking them to schedule a call with the MOOYAH Development Director. If they do not schedule a call at this point, we email and text them again 3 days later and then 8 days after that.


Once an initial call is scheduled, individuals are moved into this stage. If you would like to be part of the initial call, we are happy to host you- just let our Development Director know as he is scheduling!


After a successful initial call, our Development Director moves your client to FDD Review. They receive a link to our FDD and during this call, our Development Director walks them through the entire document and answers questions to make sure they feel comfortable.


After reviewing the FDD, our Development Director will walk your clients through the business model, support team, and support systems offered by MOOYAH.


During the Peer Review step, your client will have the opportunity to speak directly to MOOYAH Franchise Owners. This is a two-fold process. First, your client will ask questions about what it is like to own and operate a MOOYAH . Then, our Franchise Owners will get to learn a little about your client and provide feedback on whether they feel they are a good fit for the system.


At this stage, we will schedule a phone meeting with our President, Tony Darden. This is your client’s opportunity to sell their story and abilities to Tony, as well as address any final questions they have on the model as they continue to understand if this business is right for them.


After an executive review of your client’s progress, we will invite them to Texas to spend the day with the MOOYAH Executive Team. They will get to see the business model in action, tour HQ, and meet the support staff.


Congratulations, it has been mutually decided this is a great fit for both parties! Thank you for referring us the perfect MOOYAH partner. At this point, you should feel satisfied you just changed an entrepreneur’s life, and to thank you for your participation, we are happy to write a commission check for your efforts!

The MOOYAH Development Team

These are the people you will be speaking with and hearing about as your client immerses themselves in the MOOYAH education process. Our team works closely to ensure your client has all the necessary information they need to make the right decision for themselves and their families!

Jeff Tarlton - development director
Jeff Tarlton
Development Director 

Jeff’s role is primarily described above and includes taking your client through the education process and being their main point of contact. Jeff will be your go-to for any specific questions on your client and the progress they are making.

Charlotte Wagner
Brand Manager

Charlotte’s primary focus is consultant education and support. If you have questions on MOOYAH or want to learn the model more in-depth before referring a client, Charlotte is happy to hop on an education call at any time!

Phillip Camping
Development Manager

Phillip’s primary role is to ensure every candidate referred to Bill is qualified to enter the education process. We are looking for individuals with $200K in liquid capital, $500K in net worth, and who are ready to pull the trigger on a decision within 6 months.

Linton Dowling
Marketing Director 

Linton oversees the creation of all MOOYAH – related marketing materials. He works diligently with his team to provide your clients with Franchise Information Reports, One-Pagers, and websites that accurately portray our value proposition and culture.

Bryn Casey
Creative Director

Bryn takes all our materials and makes them beautiful! From the website to the prospect presentation your client will watch, Bryn has designed everything to convey the look and feel of MOOYAH .

Alana Willis
Content Specialist

Alana’s focus is capturing the essence of MOOYAH in our marketing materials and getting your client excited and interested to move forward with our education process.

MOOYAH Sharable Videos

Give your clients a first-hand look at what it means to own a MOOYAH franchise with these shareable videos.

In order to share each video press the play button and then click on the paper airplane in the top right hand corner of the video. From here you can easily share on social media or copy/paste the Vimeo URL. It’s that easy!

Features to Highlight When Presenting MOOYAH


MOOYAH is guided by a growing and committed leadership team with decades of experience whose primary focus is on improving operations and support for our Franchise Owners. In addition to the 150 years of restaurant experience in our Executive team, both our Chairman of the Board and our President have been Franchise Owners of multiple brands, so they truly understand the benefit of ongoing support. Our leadership team is always just a phone call away!


While many better burger brands have a “city feel” and cater to urban residents, MOOYAH puts its roots in suburban communities, partnering with schools, churches, sports leagues, and other groups to ensure our restaurants are a welcoming environment for all. For example, our Madison, WI location is the go-to spot after Badger football games at the University of Wisconsin. They even offer their own Badger Burger, which has become a Guest favorite!


At MOOYAH, we have a streamlined kitchen with a core menu consisting of three main products: burgers, fries & shakes. That’s it! Our simple menu allows for lower build-out and food costs compared to many of our competitors. For example, BurgerFi, SmashBurger, and Sonic Burger’s initial investment costs range from almost $1 million to over $3.5 million! At MOOYAH, we understand that lower build-out costs mean faster ROIs, which is why our initial investment starts at $404,000, without restricting our ability to create high-quality, beautiful and fun restaurants. Not to mention, the top 25% of our Franchise Owners average $1,265,831* annually. Cha-CHING!

*Numbers obtained from our 2020 FDD


At MOOYAH, we believe having high-quality food doesn’t require you to have a low-quality personality. We’re on a mission to make sure customers, Team Members, and Franchise Owners have the most fun ever!…and yet, we couldn’t be more serious about the food we serve. Put simply, we believe that making seriously good food doesn’t have to be such serious business.

MOOYAH Downloadable Materials to Share with Clients

Brand Overview

Franchise Report


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