Thank you for your interest in presenting Footprints Floors to your clients! As the Brand Manager, I work directly with consultants on a daily basis hosting education calls, answering questions, providing content and photos for ads, and whatever else you might need to be successful. Once you refer a client to Footprints Floors they will be working specifically with our Development Director through the education process. We look forward to working with you and ultimately closing deals together!
Lana Mazin | Director of Brand Development
The Footprints Floors Education Process
In an effort to be a great partner and communicate in real-time, any consultant who sends us a referral will receive automated emails as your client progresses through the above process as well as regular check-ins with our Development Director. We feel communication is key to working together and ultimately closing deals!
Once we receive your referral we enter your client’s information into our CRM and park them at this stage. Within 15 minutes of adding them to the CRM, they will receive an email and a text message asking them to schedule a call with the Footprints Floors Development Director. If they do not schedule a call at this point, we email and text them again 3 days later and then 8 days after that.
2. INITIAL CALL
Once an initial call is scheduled, individuals are moved into this stage. If you would like to be part of the initial call, we are happy to host you- just let our Development Director know as he is scheduling!
3. FDD REVIEW
After a successful initial call, our Development Director moves your client to FDD Review. They receive a link to our FDD and during this call, our Development Director walks them through the entire document and answers questions to make sure they feel comfortable.
4. BUSINESS MODEL REVIEW
If your client feels confident with everything that was reviewed in the FDD, they will then spend time with our Development Director as he explains the complete Footprints Floors business model. This step allows your clients to continue to learn more about what it looks like to operate a Footprints Floors business.
To begin, all candidates at this stage will be invited to join live group validation calls hosted every Tuesday and Thursday. If your client has additional questions after these calls or would like to continue validating, our Development Director will put them in touch with Dana Benedict, our Validation Coordinator, who can schedule additional one-on-one calls until your client is satisfied.
6. DISCOVERY DAY
The last step in our process is to invite your client to Denver, Colorado for a full day of hands-on discovery. At Discovery Day, your client will meet the corporate team, tour the office, ride along to a job site, and learn everything they need to know to make a decision for themselves and their families. By the end of the day, they should have a comprehensive view of the brand and our corporate team will be able to decide if they are a good fit for the system.
7. FRANCHISE AWARDED
Congratulations, it has been mutually decided this is a great fit for both parties! Thank you for referring us the perfect Footprints Floors partner. At this point, you should feel satisfied you just changed an entrepreneur’s life, and to thank you for your participation, we are happy to write you a check for your efforts!
The Footprints Floors Development Team
These are the people you will be speaking with and hearing about as your client immerses themselves in the Footprints Floors education process. Our team works closely to ensure your client has all the necessary information they need to make the right decision for themselves and their families!
Brian’s role is primarily described above and includes taking your client through the education process and being their main point of contact. Brian will be your go-to for any specific questions on your client and the progress they are making.
Director of Brand Development
Lana’s primary focus is consultant education and support. If you have questions on Footprints Floors or want to learn the model more in-depth before referring a client Lana is happy to hop on an education call at any time!
Daniel’s primary role is to ensure every candidate referred to Brian is qualified to enter the education process. We are looking for individuals with $30K in liquid capital, $75K in net worth, and who are ready to pull the trigger on a decision within 6 months.
Jeff oversees the creation of all Footprints Floors related marketing materials. He works diligently with his team to provide your clients with Franchise Information Reports, One-Pagers, and websites that accurately portray our value proposition and culture.
Bryn takes all our materials and makes them beautiful! From the website to the prospect presentation your client will watch, Bryn has designed everything to convey the look and feel of Footprints Floors.
Alana’s focus is capturing the essence of Footprints Floors in our marketing materials and getting your client excited and interested to move forward with our education process.
Footprints Floors Shareable Videos
Give your clients a first-hand look at what it means to own a Footprints Floors franchise with these shareable videos.
In order to share each video press the play button and then click on the paper airplane in the top right hand corner of the video. From here you can easily share on social media or copy/paste the Vimeo URL. It’s that easy!
Features to Highlight When Presenting Footprints Floors
LOW INVESTMENT & QUICK RETURNS
Footprints Floors Owners can start their business for under $69,000! Not only that but when they follow our proven and successful model, they can recoup their entire initial investment within 3-6 months.
System-wide in 2019, we saw Average Gross Sales of $747,401 with our highest performing territories hitting $1,191,087!
HOME BASED & MINIMAL EMPLOYEES
Footprints Floors Franchise Owners do not have any type of showroom, mobile or brick and mortar. This concept is home-based and Owners hire subcontractors to perform all jobs while overseeing the business from a management standpoint. This means there is no rent, no build-out, and no HR costs, making our overhead extremely low and margins very attractive.
LEAD GENERATION ASSISTANCE
Our corporate team is dedicated to ensuring the success of Franchise Owners by helping them obtain customers before the business even launches. We assist in lead generation in a few different ways. Franchise Owners inherit our, 11 year, 4.8-star rating on Yelp as well as 500+ reviews, Owners automatically receive an A+ ranking on BBB, we create and manage 10 specific online construction portals that have been tested by our corporate locations, Google AdWords is turned on and managed by the corporate team, we manage all social media platforms, and our preferred partners design websites specific to each location and complete all upfront and continuous SEO work.
Once the corporate team generates customers from the various platforms above, they are all directed through our call center which answers all incoming calls, sets customer appointments that meet the Franchise Owner’s schedule and directs inquiries to the appropriate Owner based on territory. Not only does this significantly reduce the workload for Franchise Owners but it also guarantees every customer’s first contact with Footprints Floors is professional and handled correctly.
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