Meet April’s Franchise Consultant of the Month: Adrienne Leigh

Meet April’s Franchise Consultant of the Month: Adrienne Leigh

Unlike the majority of us, franchise consultant Adrienne Leigh is spending her quarantine days aboard a boat in the Florida Keys. Adrienne, her husband, and in-laws set out on an incredible adventure to circle the eastern third of the United States over the next two years but only made it as far as Florida before the stay-at-home orders developed. Even though Adrienne’s new office is the back deck of a boat in paradise, she is still 100% focused on finding her clients their ideal business, which is not new to Adrienne at all!

 

With over 25 years of entrepreneurial experience as a licensee, Franchise Owner, independent business owner, and working on the corporate side of franchising, Adrienne is well versed in the business world. It is hard to believe that years ago when Adrienne was working as a career transition consultant, she didn’t even like the idea of franchising! In that specific role, she found herself confusing franchising with “from the ground-up” entrepreneurship.

 

She didn’t yet realize the support Franchise Owners receive from Corporate, as well as the support from other franchisees and the truth to the statement that you are really “in business for yourself….but not by yourself”. So at the time, she jokes, she was actually one of those “ambushes” that happen to our clients steering them to work on their resumes rather than continue franchise exploration.The whole story changed when she fell into franchise consulting as a career herself, which she did by researching the possibility of a job in a franchise corporate office and instead found the role of franchise brokerage.

 

In 2003, Adrienne decided to join FranNet and start her career as a franchise consultant. She stayed with the network until 2008 when she joined the franchise Murphy Business & Financial (both franchise and business brokerage), but when that 10-year term expired, she became independent in 2017 as Success Franchising to focus solely on her first love which is franchise brokerage. She is a proud member of both the IFPG and Franchise Brokers’ Association, of which she is also a member of their Advisory Board.

 

Franchise Consultant Adrienne LeighSince becoming a franchise consultant in 2003, Adrienne’s purpose has not changed. She loves working with people and helping those in career transition, which she believes is one of the hardest times in a person’s life.

 

With an M.B.A. from the Anderson Graduate School of Management at UCLA and a Masters in Spiritual Psychology from the University of Santa Monica, Adrienne is able to use all of her skill sets in what she calls the “puzzle” of figuring out exactly what her clients are looking for. When it comes to franchise consulting,

 

Adrienne also loves that two days are never the same and that she is constantly learning. It also doesn’t hurt that she is able to work from anywhere in the world and that her business associate is her daughter, Kathryn Hetzendorfer. “Kathryn has made franchise consulting with Success Franchising her full-time career and I could not be more proud,” says Adrienne. “She was actually one of my motivating factors to find a flexible career and now we have created a family business!”

 

When it comes to the brands Adrienne chooses to present, she has a long list of “must-haves” in order to prove the validity of the model. First, she looks at the turnover rate as well as whether the brand has a proven track record. All in all, she needs to see something that will make her feel comfortable with the success of the system and her placement. What are Adrienne’s favorite kinds of brands to present? The “sleepers” that her clients would never find on their own. The one thing she hears most often from clients is, “Wow, I’m so glad we met because I never would have found this franchise without you, but it fits me perfectly!” Adrienne is always looking for those “hidden gems” which are typically service concepts or those that do not require a retail brick and mortar location.

 

Adrienne mentions that she also enjoys working with brands that she knows have been vetted by a franchise development company such as Raintree. She says, “The additional layer of due diligence that I know Raintree has done on their brands means I’ve got a certain confidence level from the beginning. I know they are brands with solid support and infrastructure in place.”

 

After 17 years, Adrienne feels she has found success as a franchise consultant because she listens to her clients and is able to use her psychology degree to dig deep and figure out what her clients are looking for, even when they don’t know themselves. She also emphasizes the importance of staying up-to-date on brand information and staying informed of any changes or updates.

 

Adrienne also makes it a point to participate in a mastermind group with other franchise consultants to share best practices, tips, and discuss different brands. More than anything, she works on her consulting business full-time and works hard! “Mostly, I work my ass off!” Adrienne jokes when asked why she has been so successful. “As a Franchise Consultant, we are paid to understand what makes a good concept for someone and to facilitate the process from start to finish. We need to know the brand reps and build strong relationships with them, so we are always on the same page to get the clients across the finish line. We have a tremendous responsibility when we are working with people in making what is probably one of the most important investments of their lives….and we need to take that seriously!”

 

Congratulations, Adrienne, for being the very first Raintree Consultant of the Month, and thank you for your continued support and partnership. Everyone at Raintree looks forward to working with you in the future!

Raintree Partner Brand Stays “PAW-sitive” Amid COVID-19

Raintree Partner Brand Stays “PAW-sitive” Amid COVID-19

franchise development brand Hounds Town USA

franchise development

One of the fundamental things we pride ourselves on here at Raintree is partnering with brands that bring something special to the customers they serve. We strive to only join forces with franchisors who are committed to giving back to their community, making a difference, and generally making a positive contribution to their industry. Our partner brand Hounds Town USA is a shining example of the type of franchise we’re always looking to add to our roster. Over the past few weeks, in the wake of the COVID-19 outbreak, Hounds Town USA has gone above and beyond to not only show gratitude and appreciation for their customers and community members but also to help their Franchise Owners stay ahead of the situation with thoughtful, creative marketing initiatives and a level of world-class support that comes from being truly invested in each of their personal and professional lives.

Raintree’s resident Franchise Consultant Educator and Hounds Town Brand Manager, Charlotte Wagner, recently published a LinkedIn article detailing Founder Mike Gould and President Jackie Bondanza’s amazing efforts at turning this giant sack of lemons into gallons of lemonade thanks to a winning blend of experience, business savvy, and genuine care and concern for every Franchise Owner, Team Member, and community member that Hounds Town USA serves in its 11 locations across the country. You can read the entire piece here, but here are some of the key takeaways:

  • Hounds Town USA’s Executive Team has been busy visiting locations, putting together a 45-day marketing plan with marketing materials, and simply being available to discuss, strategize, and assist Owners in any way needed.
  • Since pet care is considered essential, all Hounds Town locations have remained open, and those that are following the COVID-19 45-day marketing plan are operating at 60%-70% capacity!
  • Hounds Town’s marketing initiatives during this time include a program for healthcare workers in need of pet care right now, offering discounted daycare.
  • In an effort to support local businesses in the communities they serve, Hounds Town is rolling out two programs to support restaurants that have been forced to close: in addition to ordering lunch for staff members from locally-owned restaurants, they are matching up to $50 in Hounds Town Bucks (store credit) for customers who purchase gift cards to local eateries.
  • Open since 2001, Hounds Town has navigated through 9/11, the 2008 stock market crash, swine flu, numerous natural disasters, and the 2017-2018 flu season.
  • Pet care has proven to be a recession-resilient industry, as people tend to prioritize pets during times of economic downturn.
  • Hounds Town’s business model was formulated to operate with limited overhead costs to survive economic circumstances just like this!
  • The novel coronavirus that causes the COVID-19 disease does not affect dogs, so Hounds Town Franchise Owners and Team Members can continue enjoying those belly rubs and doggie kisses, and customers can feel safe and happy knowing their beloved pups are getting the exercise and attention they need.

franchise development pet care

Raintree is proud to partner with Hounds Town USA and will continue sharing inspiring stories of our partner brands’ triumphs over the challenging and unprecedented times we are currently navigating. For more information on Hounds Town USA’s available franchise opportunities, please visit www.houndstownfranchise.com.