(303) 809 3123

Follow your passion
& growth follows you.

Follow your passion
& growth follows you.

Our Challenge

Anna Philips, Founder of The Lash Lounge, has been franchising for two years: In year one, she used an internal employee. No new franchise agreements were sold. In year two, Anna tried another outsourced franchise sales entity. Still, no new franchise agreements were awarded.

Anna wanted help! She didn’t have hundreds of thousands of dollars to sink into a franchise development budget, so Anna sought a partner that could help increase the rate of franchise growth in a way that was economically feasible for her young franchise.

Our Tactics

Media Text

Our primary goal was to better represent the franchise opportunity through new visuals and collateral that emotionally connected The Lash Lounge with their target audience.

Step one in achieving this was creating high quality photography and videography to help tell the story behind Lash Lounge and thouroughly convey the passion that the community of franchise owners had for their brand.

Lead Generation

With a relatively low marketing budget, team RainTree’s objective was to identify the best channels to intercept our target buyers. Using a wide variety of digital advertising, the marketing team was able to dramatically increase franchise website traffic.

The results were an increased lead flow from buyers who were already adequately aware of the franchise opportunity, the culture, the story and the requirements to move forward.

 

2015 lead generation budget: $24,500

Digital Advertising Revenue: $220,000

Cost-per-deal: $6,125

Lead Generation

With a relatively low marketing budget, team RainTree’s objective was to identify the best channels to intercept our target buyers. Using a wide variety of digital advertising, the marketing team was able to dramatically increase franchise website traffic.

The results were an increased lead flow from buyers who were already adequately aware of the franchise opportunity, the culture, the story and the requirements to move forward.

 

2015 lead generation budget: $24,500

Digital Advertising Revenue: $220,000

Cost-per-deal: $6,125

Web Design

The franchise website is the tip of the spear in the franchise sales arsenal for any brand. For The Lash Lounge, we identified an opportunity to sharpen that speer.

The previous franchise site had a conversion rate of .73%. By injecting the new visuals that would better speak to our specific target audience, creating deeper content that helped engage viewers and building a technically sound, SEO and mobile friendly site, we increased The Lash Lounge’s web conversions (leads) by more than 200%.

Sales

RainTree identified the very important need for a much more comprehensive education process, allowing the candidate to gain more of an insight for the uniqueness of the Lash Lounge brand.

This was achieved by building a multi-faceted system, with increased content, calls, webinars, brand representative touchpoints and the inclusion of an already flawless Discovery Day.

 

Sales

RainTree identified the very important need for a much more comprehensive education process, allowing the candidate to gain more of an insight for the uniqueness of the Lash Lounge brand.

This was achieved by building a multi-faceted system, with increased content, calls, webinars, brand representative touchpoints and the inclusion of an already flawless Discovery Day.

 

The Outcome

%

TOTAL BROKER LEADS IN ONE YEAR

COST PER DEAL

2015 REVENUE

%

TOTAL BROKER LEADS IN ONE YEAR

COST PER DEAL

2015 REVENUE

Interested in
selling more
but paying less?

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