Multiple branches, all at one time.
To create a high-growth franchise, you need to know how to navigate the lead generation and recruitment maze – a disorienting journey where many Franchisors simply never find their way, or fail to adapt to the constant evolution.
RainTree provides a complete solution to take your concept to soaring heights by refining sales tools and recruiting the right types of franchise owners.
Over the last ten years, buyer behavior has shifted significantly. We have witnessed a proliferation of content, where consumers are becoming increasingly reliant on a process of “self discovery” where they often make informed decisions about products and services, often without ever speaking to a company representative.
FRANCHISE RECRUITMENT WEBSITES, PROFESSIONAL VIDEOGRAPHY AND PHOTOGRAPHY, DIGITAL ADVERTISEMENTS, FRANCHISE WHITEPAPERS, TRADESHOW COLLATERAL, EMAIL NURTURING CAMPAIGNS, FRANCHISE CRM, DIRECT MAIL KITS
Brands that have adapted to this shift are thriving. They execute flawless content marketing strategies, ensuring that the marketing collateral effectively answers all buyer questions and addresses all concerns. These tools make a genuine emotional connection with the potential buyer and speak to a very specific audience to ensure that only qualified buyers move forward in the education process. RainTree ensures all our partners subscribe to this notion. From content-rich websites, to detailed franchise reports and presentations, we find that the brands who invest the time in creating robust franchise marketing arsenals are the same brands that tend to hit their development goals year in, year out.
When brands approach RainTree looking for help with franchise sales, we often identify two major factors that are impeding their growth – one being ineffective or inexperienced franchise sales team members and the other being an outdated marketing strategy. Many brands rely solely on outbound marketing strategies, including paying for leads online, buying email lists and even cold-calling.
Our high-growth franchise partners achieve success by also incorporating a robust inbound marketing strategy, where quality content is published on the right marketing channels to intercept qualified buyers and pull them towards the opportunity. Subsequently, an inbound marketing strategy allows us to focus on “awarding” franchises, not “selling” them.
And of course, there’s no point in generating a ton of qualified leads if you don’t have sets of very capable hands to guide them through to the finish line.
RainTree’s Franchise Sales Experts are experienced and highly skilled in the art of franchise recruitment. They have the track record to prove it. They understand the nuances of the franchise sales process and how to identify the prospects that are more likely to succeed as franchise owners.
“In year two with RainTree, we have awarded over 50 units and are on track to become the next big brand name in the industry.”