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THE LASH LOUNGE

OUR CHALLENGE

Anna Philips, Founder of The Lash Lounge, has been franchising for two years: In year one, she used an internal employee. No new franchise agreements were sold. In year two, Anna trialled another outsourced franchise sales entity. No new franchise agreements were awarded.

Anna wanted help! She didn’t have hundreds of thousands of dollars to sink into a franchise development budget, so Anna sought a partner that could help increase the rate of franchise growth, but in a way that was economically feasible for her young franchise.

OUR TACTICS

MEDIA

The primary goal was to better represent the franchise opportunity through visuals and collateral that emotionally connected with the target audience. Step one in achieving this was creating high quality photography and videography that help tell the story behind Lash Lounge, and convey the passion that the community of franchise owners had for their brand.

WEBSITE DESIGN

The franchise website tip of the spear in the franchise sales arsenal for any brand. For The Lash Lounge, we identified an opportunity to sharpen that speer. The previous franchise site had a conversion rate of .73%. By injecting the new visuals that would better speak to our specific target audience, creating deeper content that helped engage viewers and building a technically sound, SEO and mobile friendly site, we increase web conversions (leads) by over 200%.

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LEAD GENERATION

With a relatively low marketing budget, team RainTree had to identify the best channels to intercept our target buyers. Using a variety of digital advertisements, the marketing team was able to drastically increase traffic to the franchise website, resulting in increased lead flow from buyers who were already adequately aware of the franchise opportunity, the culture, the story and the requirements to move forward.

2015 lead generation budget: $24,500
Digital Advertisement Revenue: $220,000
Cost-per-deal: $6,125

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SALES

RainTree identified the need for a much more comprehensive education process, allowing the candidate to gain more of an insight for the uniqueness of the Lash Lounge brand. The was achieved by building a multi-faceted education process, with increased content, calls, webinars, brand representative touchpoints and the inclusion of an already flawless Discovery Day.

THE OUTCOME

%

TOTAL NUMBER OF BROKER LEADS IN ONE YEAR

COST PER DEAL

2015 REVENUE

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