(303) 809 3123

Growing from “Survival of the Littlest”
to “Now thriving as the Biggest”

Grow an empire.
Save children’s lives.

Our Challenge

From 2012 – 2014, British Swim School had successfully awarded 15 franchises, primarily to customers of locations of people within the executive team’s network. They knew that in order to achieve exponential franchise growth, they would have to be able to market to a much wider audience. However the world of digital advertising and franchise brokers seemed like a maze that they had little chance in successfully navigating.

Founder Rita Goldberg knew she needed a partner to help, but wasn’t willing to sacrifice equity in her company or a share of her royalty stream, which many of the other reputable outsourced franchise organizations were demanding. Enter RainTree…

Our Tactics

Media

The power of brand storytelling is immense, particularly in relation to franchise sales. British Swim School founder, Rita Goldberg had quite the origin story for her brand.

Our goal was to capture that story. The magic of working with children and giving children the tools they need to better protect themselves in water, and the success story of the initial group of franchise owners.

Lead Generation

Before RainTree invests in any lead generation channel, our focus is on determining the ideal franchise owner and building a buyer persona to match. The persona’s incorporate ideal demographics, psychographics, media consumption behavior and a long list of other particulars to help us ensure all marketing investments are wisely spent. This is one of our keys to success in working with the franchise brokers.

For British Swim School, we have built and continue to manage campaigns for portal advertising, social media advertising, retargeting, geo-targeted e-blasts, trade-shows, SEO, and a variety of other channels to ensure we continue to attract qualified buyers.

 

2016 lead generation budget: $130,000

2016 Franchise Fee Revenue: $952,000

Thousands of little lives saved: Priceless

Lead Generation

Before RainTree invests in any lead generation channel, our focus is on determining the ideal franchise owner and building a buyer persona to match. The persona’s incorporate ideal demographics, psychographics, media consumption behavior and a long list of other particulars to help us ensure all marketing investments are wisely spent.

For British Swim School, we have built and continue to manage campaigns for portal advertising, social media advertising, retargeting, geo-targeted e-blasts, trade-shows, SEO, and a variety of other channels to ensure we continue to attract qualified buyers.

 

2015 lead generation budget: $84,000

2015 Franchise Fee Revenue: $620,000

Thousands of little lives saved: Priceless

Web Design

The primary goal for any new website build at RainTree is to drastically increase users and or lead conversions. By creating new brand assets and visuals and carefully incorporating the new franchise photography and videography, we create a much better chance of emotionally engaging the user.

We then increased the content of the franchise site, increasing it from 4 pages to 12 pages of content, with a focus on brand storytelling. And finally, the site is SEO optimized and put through a User Experience (UX) test phase that ensures an increase in conversions.

 

Website Lead Conversion Increase – 317%

“WINNER OF A 2017 FRANCHISE DEVELOPMENT WEBSITE AWARD”

Sales

And of course, the infinitely large and important world of the sales process. Prior to RainTree, BSS had a relatively simple view of how successful franchise sales took place. RainTree reinvented the “Education Process” to include an increase in franchise prospect touch-points, with specific improvements to the FDD review, validation and the Discovery Day. And having a couple of guys on the brand that have the experience of closing over 1000 deals prior to working on BSS certainly helps too!

Sales

RainTree identified the very important need for a much more comprehensive education process, allowing the candidate to gain more of an insight for the uniqueness of the Lash Lounge brand.

This was achieved by building a multi-faceted system, with increased content, calls, webinars, brand representative touchpoints and the inclusion of an already flawless Discovery Day.

 

The Outcome

TOTAL FRANCHISE FEE REVENUE

TOTAL AWARDED TERRITORIES

FRANCHISE FEE REVENUE

2016 AWARDED TERRITORIES

%

WEBSITE LEAD INCREASE

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